How Urban Seller SA collects, uses, shares and protects personal data.
This Privacy Statement explains how Urban Seller SA ("Urban Seller", "we", "us" or "our") handles personal data. Urban Seller is a company incorporated in Switzerland with its registered office at Chemin de la Californie, 1222 Vesenaz, Geneva, Switzerland.
Urban Seller provides a software-as-a-service (SaaS) platform that helps e-commerce merchants manage inventory, orders, listings, customer messaging and reporting across multiple sales channels and marketplaces (the "Platform" or "Services"). This statement applies to our website at urbanseller.com, the Platform, and all associated online and offline services and communications (together, the "Site").
Because we serve customers across Europe and worldwide — with the majority in the United Kingdom and a number in the United States — we have designed this statement to meet the requirements of:
Data protection law distinguishes between a "controller" (who decides why and how personal data is processed) and a "processor" (who processes personal data on a controller's behalf and on its instructions). Urban Seller acts in both roles depending on the context:
Section 4 explains the processor relationship in more detail.
As a controller, we may collect and process the following categories of personal data:
Where you provide us with personal data about other individuals (for example colleagues you add as users), you confirm that you are authorised to do so and to permit us to process that data in line with this statement.
To deliver the Platform, and only where you instruct and authorise us to do so, Urban Seller connects to third-party marketplaces and order management systems ("OMS") — such as Amazon, eBay and other sales channels — and retrieves the data needed to manage your orders and customer communications. This typically includes the personal data of your end customers, such as:
In relation to this data, Urban Seller is a processor and you (our customer) are the controller. We process it solely to provide the Platform's order management, fulfilment, messaging and reporting features at your direction, under the terms of our Data Processing Addendum.
When we act as a controller, we rely on one or more of the following legal bases under the GDPR / UK GDPR (and the equivalent grounds under the Swiss FADP):
| Purpose | Legal basis |
|---|---|
| Providing, operating and supporting the Platform and your account | Performance of a contract |
| Processing payments and managing billing | Performance of a contract; legal obligation |
| Securing our systems, preventing fraud and abuse, and improving the Services | Legitimate interests |
| Sending service and account notifications | Performance of a contract; legitimate interests |
| Marketing communications about our products | Consent and/or legitimate interests (with opt-out) |
| Complying with legal, accounting and regulatory obligations | Legal obligation |
You are not obliged to provide personal data, but if you choose not to, we may be unable to provide some or all of the Services. Where we rely on consent, you may withdraw it at any time without affecting prior processing.
Our website uses cookies and similar technologies to operate the site, remember your preferences, measure usage and improve performance. Non-essential cookies (including analytics and any advertising cookies) are only set where permitted by your cookie settings or consent. Cookies fall broadly into the categories below:
| Category | Purpose |
|---|---|
| Strictly necessary | Enable core functions such as sign-in, security and navigation. These cannot be switched off. |
| Functionality | Remember choices such as language and preferences to provide enhanced features. |
| Performance / analytics | Collect aggregated, non-identifying information about how the site is used (e.g. Google Analytics) so we can improve it. |
| Targeting | Used, where you consent, to measure and tailor advertising. The information collected is not used to identify you personally by us. |
Most browsers let you block or delete cookies; doing so may affect site functionality. To learn more about Google Analytics or to opt out, visit tools.google.com/dlpage/gaoptout.
We do not sell personal data. We share it only with:
A current list of our key sub-processors, and a means to subscribe to change notifications, is available on request from privacy@urbanseller.com and is referenced in our Data Processing Addendum.
Urban Seller is based in Switzerland, and we and our sub-processors may process personal data in Switzerland, the European Economic Area, the United Kingdom, the United States and other countries. Where we transfer personal data across borders, we put in place an appropriate safeguard recognised under applicable law, such as:
You may request a copy of the relevant safeguard by contacting us at privacy@urbanseller.com.
We keep personal data only for as long as necessary for the purposes set out in this statement, including to provide the Services, comply with legal, tax and accounting obligations, resolve disputes and enforce our agreements. As a guide:
We maintain appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These include encryption in transit and at rest, access controls and least-privilege permissions, network and application security, logging and monitoring, secure software development practices, vendor due diligence, and regular review of our security and privacy controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security; you also play a part by keeping your credentials confidential.
Subject to applicable law, you have the following rights in relation to your personal data:
If you are in the United States, you may have additional rights under applicable state law, including the right to know, delete and correct personal information, to opt out of "sale" or "sharing" of personal information and targeted advertising, and not to be discriminated against for exercising your rights.
Where your personal data is processed by us on behalf of one of our customers (see Section 4), please direct your request to that customer; we will assist them as their processor.
To exercise your rights, email privacy@urbanseller.com. We will respond within the timeframes required by law. You also have the right to lodge a complaint with a supervisory authority — in Switzerland the Federal Data Protection and Information Commissioner (FDPIC), in the UK the Information Commissioner's Office (ICO), or your local EU data protection authority.
We maintain procedures to detect, investigate and respond to personal data breaches. Where required, we will notify the relevant supervisory authority and affected individuals or, where we act as processor, the relevant controller, without undue delay and in accordance with applicable law.
The Site is intended for businesses and is not directed to children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.
We may update this statement from time to time. Material changes will be notified through the Site or by other appropriate means, and the new version number and effective date will be shown in the document control block above. The revision history below records material changes.
For any question, concern or request about this statement or your personal data, contact:
Urban Seller SA – Data Protection Office
Chemin de la Californie
1222 Vesenaz, Geneva
Switzerland
Email: privacy@urbanseller.com
| Version | Date | Summary of changes |
|---|---|---|
| 1.0 | 16 Sep 2019 | Initial privacy and cookies policy. |
| 2.0 | 26 Jun 2026 | Full rewrite: dual controller/processor roles; GDPR, UK GDPR and Swiss FADP alignment; Amazon/OMS marketplace data handling; international transfer safeguards; updated data-subject rights and retention; restructured into a versioned HTML document. |